diff --git a/.gitlab/build.yml b/.gitlab/build.yml
index 9162a892c3..bd7631e6b7 100644
--- a/.gitlab/build.yml
+++ b/.gitlab/build.yml
@@ -132,7 +132,7 @@
         tar cfJ "rootfs-debug.tar.xz" -C "$root_dir" .
         echo "Export of staging_dir/root-* completed in rootfs-debug.tar.xz"
       else
-        echo "Skipping export of staging/root-* as `CI_BUILD_EXPORT_STAGING_ROOTFS` is not set."
+        echo "Skipping export of staging/root-* as \$CI_BUILD_EXPORT_STAGING_ROOTFS is not set."
       fi
     - section_end "export-rootfs"
     - rm .build_failed